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A Company Can Learn a Great Deal by Analyzing the Degrees

Question 137

Multiple Choice

A company can learn a great deal by analyzing the degrees of brand loyalty. For example, by studying the ________ the company can pinpoint which brands are most competitive with its own.


A) anti-loyals
B) hard-core loyals
C) shifting loyals
D) switchers
E) split loyals

Correct Answer:

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