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    Marketing Management Study Set 7
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    Exam 9: Identifying Market Segments and Targets
  5. Question
    Assume That You Have Decided to Use a Niche Strategy
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Assume That You Have Decided to Use a Niche Strategy

Question 68

Question 68

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Assume that you have decided to use a niche strategy to advance your marketing goals. Characterize an attractive niche.

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An attractive niche is distinguished as ...

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