Multiple Choice
A snack chip manufacturer is concerned about consumers leaving its brand and going to competitive alternatives. Which of the following groups (based on strength of commitment) would be most likely to leave the company's offering and go somewhere else for snack products?
A) shifting loyals
B) hard-core loyals
C) split loyals
D) average
E) entrenched
Correct Answer:
Verified
Correct Answer:
Verified
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