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    Marketing Management Study Set 2
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    Exam 8: Identifying Market Segments and Targets
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    Middle-Market Consumers Are Trading Up to New Luxury Products and Services
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Middle-Market Consumers Are Trading Up to New Luxury Products and Services

Question 35

Question 35

Essay

Middle-market consumers are trading up to new luxury products and services. What are the three main types of new luxury products?

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Accessible super premium products,such a...

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