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    Exam 8: Identifying Market Segments and Targets
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    The ________ Refers to Parents Being Influenced by Their Generation
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The ________ Refers to Parents Being Influenced by Their Generation

Question 38

Question 38

Multiple Choice

The ________ refers to parents being influenced by their Generation Y children still living at home.


A) youth-obsessed effect
B) sandwich effect
C) silent generation effect
D) boom-boom effect
E) cohort effect

Correct Answer:

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