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  3. Study Set
    Marketing Management Study Set 2
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    Exam 8: Identifying Market Segments and Targets
  5. Question
    How Would a Marketer, Such as Canon, Go About Segmenting
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How Would a Marketer, Such as Canon, Go About Segmenting

Question 14

Question 14

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How would a marketer, such as Canon, go about segmenting by purchase criteria?

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Within a given target industry and custo...

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