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    Marketing Management Study Set 2
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    Exam 8: Identifying Market Segments and Targets
  5. Question
    To Be Useful, Market Segments Must Rate Favourably on Five
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To Be Useful, Market Segments Must Rate Favourably on Five

Question 19

Question 19

Essay

To be useful, market segments must rate favourably on five key criteria. List and explain those criteria.

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The five criteria are:(1)measu...

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