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    Marketing Management Study Set 2
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    Exam 9: Creating Brand Equity
  5. Question
    Successful Brands Such as Sony and Nike Command ________ and Elicit
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Successful Brands Such as Sony and Nike Command ________ and Elicit

Question 94

Question 94

Multiple Choice

Successful brands such as Sony and Nike command ________ and elicit much loyalty.


A) an increase in market share
B) respect
C) a price premium
D) attention
E) competitors

Correct Answer:

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