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According to Ries and Trout, Cadbury Suffered from the ________

Question 96

Multiple Choice

According to Ries and Trout, Cadbury suffered from the ________ when the company allowed its brand to become diluted by putting their name on such variants as mashed potatoes, powdered milk, soups, beverages, as well as chocolates and candies.


A) "branding fallout" concept
B) "greed is good" trap
C) "line-extension" trap
D) "image syndrome"
E) "pyramid principle"

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