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Brands Must Create Strong, Favourable, and Unique Brand Associations with Customers

Question 39

Multiple Choice

Brands must create strong, favourable, and unique brand associations with customers, as has been the case with Volvo (safety) , Hallmark (________) , and Harley-Davidson (adventure) .


A) giving
B) humorous
C) happiness
D) love
E) caring

Correct Answer:

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