According to Scott Bedbury's Book, a New Brand World, Which

Multiple Choice

According to Scott Bedbury's book, A New Brand World, which of the following important principles for twenty-first century branding is true even down to the washroom?

A) You have to know it before you can grow it.
B) All brands need good parents.
C) Everything matters.
D) Great brands establish enduring customer relationships.
E) Relying on brand awareness has become marketing fool's gold.