To Avoid Confusing Brand Loyal Customers, Ford Presented the X-Trainer

Multiple Choice

To avoid confusing brand loyal customers, Ford presented the X-trainer as a "sport wagon." With respect to ways of conveying a brand's category membership, which of the following did Ford use with its new product?

A) comparing to exemplars
B) announcing category benefits
C) relying on the product descriptor
D) using brand perception to increase profits
E) using public relations to secure brand position