Multiple Choice
A marketing manager asks a subordinate "Can the favourability of the new brand association we just created in our recent ad campaign be reinforced and strengthened over time?" Which of the following delivery criteria used for choosing points-of-difference would be most appropriate to the question asked?
A) communicability
B) sustainability
C) relevance
D) comparisons
E) feasibility
Correct Answer:
Verified
Correct Answer:
Verified
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