Multiple Choice
In order to derive a fresh approach to gaining consumer insights to differentiating products and services, a list of questions that help to identify new, customer-based points of differentiation. By examining customers' entire experience with a product or service the ________ they can uncover positioning opportunities.
A) consumption chain
B) brand attributes
C) personnel differentiation
D) negative correlations
E) channel differentiation
Correct Answer:
Verified
Correct Answer:
Verified
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