Multiple Choice
The Trivial Pursuit board game debuted at the International Toy Fair in 1982 and quickly caught on as a fad. How has Parker Brothers managed to extend this fad's life span?
A) by seeking new target audiences
B) by creating constant product updates and offshoots
C) by retiring the original game format
D) by discontinuing the multiple choice format
E) by inventing new categories
Correct Answer:

Verified
Correct Answer:
Verified
Q99: The typical approach to positioning is to
Q110: In order to derive a fresh approach
Q111: As a marketing manager, you have the
Q112: There are at least two key consumer
Q113: Points-of-parity come in two basic forms: category
Q114: Capital City Savings and Credit Union in
Q116: Which of the following statements about brand
Q118: Marketers must decide at which level to
Q119: Points-of-parity are attributes or benefits consumers strongly
Q120: Which of the following deliverability criteria asks