Multiple Choice
The maturity stage of the product life cycle can be divided into three distinct phases. If the absolute level of sales starts to decline and customers begin switching to other products, the marketing manager will most likely find that the product is in the ________ phase of the maturity stage.
A) stable
B) growth
C) decaying maturity
D) competitive vulnerability
E) abandonment
Correct Answer:
Verified
Correct Answer:
Verified
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