The Goal of Positioning Is ________

Multiple Choice

The goal of positioning is ________.

A) to target those customers marketers can satisfy in a superior way
B) to discover the different needs and groups existing in the marketplace
C) to locate the brand in the minds of consumers to maximize the potential benefit to the firm
D) to collect information about competitors that will directly influence the firms' strategy
E) to help the firm anticipate what the actions of its competitors will be