Multiple Choice
The three key criteria that determine whether a brand association can truly function as a point-of-difference are ________.
A) desirability, peculiarity, deliverability
B) deviance, peculiarity, deformity
C) differentiability, authenticity, desirability
D) comparability, authenticity, deliverability
E) desirability, deliverability, differentiability
Correct Answer:
Verified
Correct Answer:
Verified
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