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The Three Key Criteria That Determine Whether a Brand Association

Question 35

Multiple Choice

The three key criteria that determine whether a brand association can truly function as a point-of-difference are ________.


A) desirability, peculiarity, deliverability
B) deviance, peculiarity, deformity
C) differentiability, authenticity, desirability
D) comparability, authenticity, deliverability
E) desirability, deliverability, differentiability

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