One of the Market Leader Strategies for Expanding the Total

Multiple Choice

One of the market leader strategies for expanding the total market is to focus on more usage. Two avenues are open for doing this: increasing the frequency of consumption or

A) decreasing the number of product returns.
B) increasing the level or quantity of consumption.
C) decreasing sales-related expenses.
D) increasing adherence to everyday low pricing.
E) increasing the level of promotional expenditures relative to market share percentage.