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    Marketing Management Study Set 2
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    Exam 11: Competitive Dynamics
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    A Typical Market Challenger Strategy Is That of Being an Imitator
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A Typical Market Challenger Strategy Is That of Being an Imitator

Question 127

Question 127

True/False

A typical market challenger strategy is that of being an imitator (e.g., copies some things from the leader but maintains differentiation in terms of packaging, advertising, pricing, or location).

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