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President's Choice Laundry Detergent Is Packaged to Look Much Like

Question 109

Multiple Choice

President's Choice laundry detergent is packaged to look much like Tide, Procter & Gamble's famous brand. Which of the following market follower strategies is being employed by for the above market entries?


A) adapter
B) imitator
C) cloner
D) counterfeiter
E) reverse-innovator

Correct Answer:

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