Multiple Choice
Starbucks has a multi-pronged approach to growth. The fact that it operates in 44 different countries is reflective of its geographical-expansion strategy, and the fact that Starbucks sells whole-bean coffees in supermarkets is reflect of its
A) market-penetration strategy.
B) market-diversification strategy.
C) product innovation strategy.
D) new-market-segment strategy.
E) market-development strategy.
Correct Answer:
Verified
Correct Answer:
Verified
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