Which of the Following Best Describes Theodore Levitt's Suggestion

Multiple Choice

Which of the following best describes Theodore Levitt's suggestion?

A) Imitation is wrong and should be punished.
B) Innovation is not possible without substantial imitation.
C) Product imitation might be as profitable as a strategy of product innovation.
D) Innovation cannot begin unless dissatisfaction with imitation occurs.
E) Imitation should be against the law because of the intellectual property decision involved.