A Market Challenger Strategist Must Carefully Consider All Attack Options

Multiple Choice

A market challenger strategist must carefully consider all attack options before moving forwards. If the strategist chooses the ________ approach, selective price cuts, intense promotional blitzes, and occasional legal action will probably be commonplace in the strategic design.

A) frontal attack
B) encirclement attack
C) flank attack
D) guerilla attack
E) bypass attack