Multiple Choice
Marriott Corporation now contains hotels and motels at the "budget" end of the consumer spectrum to the "premium" end with their JD Marriott flagship locations. This is an example of a firm that successfully performed a ________ to reach more consumers and ventures that are more profitable.
A) two-way stretch
B) down-market stretch
C) cross stretch
D) marketing diversification
E) up-market stretch
Correct Answer:
Verified
Correct Answer:
Verified
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