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  3. Study Set
    Marketing Management Study Set 2
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    Exam 12: Setting Product Strategy
  5. Question
    ________ Describes the Product's Look and Feel to the Buyer;
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________ Describes the Product's Look and Feel to the Buyer;

Question 32

Question 32

Multiple Choice

________ describes the product's look and feel to the buyer; it has an advantage of creating distinctiveness that is/might be difficult to copy.


A) Durability
B) Style
C) Design
D) Form
E) Conformance

Correct Answer:

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