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Purchasers of Theatre Tickets Receive a 20 Percent Discount If

Question 30

Multiple Choice

Purchasers of theatre tickets receive a 20 percent discount if they purchase and pay for the full season at one time. This is an example of what type of product-mix pricing?


A) captive-pricing
B) two-part pricing
C) mixed bundling
D) pure bundling
E) cross-promotion

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