Multiple Choice
Betty Crocker cake mixes using Hershey syrup in its cake mixes and "Lunchables" lunch combinations with Taco Bell tacos are examples of what special type of branding?
A) same company co-branding
B) self-branding
C) mixed branding
D) retail co-branding
E) ingredient co-branding
Correct Answer:

Verified
Correct Answer:
Verified
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