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________ Refer(s) to Logos, Symbols, Characters, and Slogans That Service

Question 47

Multiple Choice

________ refer(s) to logos, symbols, characters, and slogans that service providers use in order to make the service and its key benefits more tangible.


A) Brand engagement
B) Brand orientation
C) Brand loyalty
D) Brand elements
E) Brand equity

Correct Answer:

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