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    Marketing Management Study Set 2
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    Exam 13: Designing and Managing Services
  5. Question
    Firms Have Decided to Raise Fees and Lower Services for Those
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Firms Have Decided to Raise Fees and Lower Services for Those

Question 138

Question 138

True/False

Firms have decided to raise fees and lower services for those customers who barely pay their way, and to coddle big spenders to retain their patronage as long as possible.

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