Executives Often Complain That Pricing Is a Big Headache

Multiple Choice

Executives often complain that pricing is a big headache. One of the common mistakes made are: Price is not revised often enough to capitalize on market changes; price is set ________ of the rest of the marketing program rather than an intrinsic element of a marketing-positioning strategy.

A) independently
B) too high
C) intrinsically
D) concurrently
E) divergently