Multiple Choice
A firm first decides where it wants to position its market offering. A company can pursue any of five major objectives through pricing. Which of the following objectives is a major one if a company is plagued with overcapacity, intense competition, or changing consumer wants?
A) product-quality leadership
B) survival
C) predatory pricing
D) maximum current profit
E) maximum market share
Correct Answer:
Verified
Correct Answer:
Verified
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