Multiple Choice
When a retailer puts a sign on a product that says "reduced" or a retailer points a sign on a product that says "compare to XXX at $10.00 more," the retailer is encouraging what kind of pricing psychology for its shoppers?
A) price leadership
B) psychological discounting
C) reference pricing
D) going-rate pricing
E) price cues
Correct Answer:
Verified
Correct Answer:
Verified
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