You Are Introducing a New Product to the Market; in Fact

Multiple Choice

You are introducing a new product to the market; in fact, you are first with this new product to the marketplace. In developing your pricing strategy, it was decided that the price of the product should be at the maximum the market would bear. This is an example of what type of pricing strategy?

A) going-rate pricing
B) prestige pricing
C) product-quality leadership
D) market-skimming pricing
E) market-penetration pricing