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    Marketing Management Study Set 2
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    Exam 14: Developing Pricing Strategies and Programs
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    Following the Industry Average, Your Firm Accepts a 20 Percent
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Following the Industry Average, Your Firm Accepts a 20 Percent

Question 14

Question 14

Multiple Choice

Following the industry average, your firm accepts a 20 percent markup on sales. If the unit cost of your product is $20.00 then the retail price would be


A) $44.00.
B) $25.00.
C) $24.00.
D) $22.00.
E) $40.00.

Correct Answer:

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