Multiple Choice
Evian prices a 1.4-litre bottle of its mineral water at $.200 and 50 mL of the same water in a moisturizer spray at $6.00. With which of the following types of pricing are different versions of the product priced differently but not proportionately to their respective costs?
A) customer-segment pricing
B) channel pricing
C) location pricing
D) product-form pricing
E) new product pricing
Correct Answer:

Verified
Correct Answer:
Verified
Q8: Companies price their products in a number
Q9: If demand changes considerably with a small
Q10: Manufacturing costs such as rent, utilities, interest
Q11: Your competitor has reduced prices on his
Q12: In attempt to "rein in" the continued
Q14: Following the industry average, your firm accepts
Q15: Research on reference prices has found that
Q16: One marketing strategy that can be used
Q17: The quantity demanded of your firm's product
Q18: Market-skimming prices make sense under which of