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    Exam 14: Developing Pricing Strategies and Programs
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    An Increasing Number of Companies Now Base Their Price on the Customer's
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An Increasing Number of Companies Now Base Their Price on the Customer's

Question 29

Question 29

Multiple Choice

An increasing number of companies now base their price on the customer's ________ of their products.


A) value proposition
B) everyday value pricing
C) perceived value
D) usage
E) EDLP pricing

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