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Given Strong Consumer Resistance to Price Hikes, Marketers Go to Great

Question 25

Multiple Choice

Given strong consumer resistance to price hikes, marketers go to great lengths to find alternative approaches that will allow them to postpone a price increase. Which of the following approaches would apply to the discontinuation of free delivery?


A) Shrink package sizes.
B) Reduce or eliminate some product features.
C) Demand upfront payment before shipping goods.
D) Removing or reducing product services.
E) Create new economy brands.

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