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    Marketing Management Study Set 2
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    Exam 16: Managing Retailing, Wholesaling, and Logistics
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    An Independent Retailer Using a Central Buying Organization and Joint
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An Independent Retailer Using a Central Buying Organization and Joint

Question 115

Question 115

Multiple Choice

An independent retailer using a central buying organization and joint promotion efforts is known as a


A) merchandising conglomerate.
B) franchise organization.
C) retailer cooperative.
D) corporate chain store.
E) voluntary chain.

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