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    Exam 17: Designing and Managing Integrated Marketing Communications
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    John Maloney Saw Buyers as Expecting One of Four Types
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John Maloney Saw Buyers as Expecting One of Four Types

Question 96

Question 96

Multiple Choice

John Maloney saw buyers as expecting one of four types of reward from a product. These include rational, social, ego, and _______ satisfaction.


A) safety.
B) functional.
C) sensory.
D) exciting.
E) low costs.

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