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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Radio's Main Advantage Lies in Its
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Radio's Main Advantage Lies in Its

Question 80

Question 80

Multiple Choice

Radio's main advantage lies in its


A) flexibility.
B) age of audience.
C) pervasiveness.
D) format.
E) disk jockeys.

Correct Answer:

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