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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Developing Successful Sponsored Events Involves Choosing the Appropriate Events; Designing
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Developing Successful Sponsored Events Involves Choosing the Appropriate Events; Designing

Question 84

Question 84

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Developing successful sponsored events involves choosing the appropriate events; designing the optimal sponsorship program for the event; and managing the event dynamics properly.

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