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In-Store Advertising Including Ads on Shopping Carts, in Aisles, on Shelves

Question 57

Multiple Choice

In-store advertising including ads on shopping carts, in aisles, on shelves, ads on the floor, and "talking" shelves are all examples of ________ advertising.


A) product placement
B) branding
C) point-of-decision
D) advertising
E) point-of-purchase

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