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  3. Study Set
    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    MPR Can Affect Public ________ at a Fraction of the Cost
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MPR Can Affect Public ________ at a Fraction of the Cost

Question 60

Question 60

Multiple Choice

MPR can affect public ________ at a fraction of the cost of advertising.


A) customers
B) beliefs
C) awareness
D) image
E) credibility

Correct Answer:

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