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  3. Study Set
    Marketing Management Study Set 2
  4. Exam
    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    One of the Reasons Marketers Sponsor Events Is to ________
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One of the Reasons Marketers Sponsor Events Is to ________

Question 23

Question 23

Multiple Choice

One of the reasons marketers sponsor events is to ________ with a particular target market or life cycle.


A) increase exposure
B) protest
C) capitalize upon
D) identify
E) foster pride

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