Multiple Choice
In choosing the proper media to carry the message, advertisers must decide on
A) target markets, users, heavy users.
B) strategy, users, media.
C) markets, target markets, consumers.
D) reach, impact, television stations.
E) reach, frequency, impact.
Correct Answer:
Verified
Correct Answer:
Verified
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Q16: Television is the most powerful advertising medium.
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Q19: Your product competes in a mature market
Q21: According to researchers, which of the following
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Q24: TV advertising is considered to be particularly
Q25: In developing an advertising program, marketing managers