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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    One of the Appeals of Point-Of-Purchase Advertisements as One Study
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One of the Appeals of Point-Of-Purchase Advertisements as One Study

Question 36

Question 36

True/False

One of the appeals of point-of-purchase advertisements as one study suggested is that 74 percent of all buying decisions are made in the store.

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