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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    In Measuring an Event, the Supply-Side Method Attempts to Approximate
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In Measuring an Event, the Supply-Side Method Attempts to Approximate

Question 35

Question 35

True/False

In measuring an event, the supply-side method attempts to approximate the amount of time or space devoted to media coverage of an event.

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