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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    Direct Marketing Is the Use of Consumer-Direct Channels to Reach
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Direct Marketing Is the Use of Consumer-Direct Channels to Reach

Question 114

Question 114

True/False

Direct marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen.

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