You Have Identified Those Customers Who Have Purchased "Any" Product

Multiple Choice

You have identified those customers who have purchased "any" product from your firm within the last six months. Additionally, you have identified those customers who have spent at least "$100" and those customers who purchase something from your firm three to six times a year. What formula are you using to select customers for your mailing?

A) product, offer, distribution
B) recency, frequency, monetary amount
C) distribution, dollar amount, frequency
D) recent, often, dollar
E) key customer, minimum amount, frequency